I’m New Jersey Nick. I started my food blog in November 2010, and I’m trying to review and catalog all of the good food that’s bad for you in New Jersey.

I am not your average foodie. I am in no way a professional in the food service industry. I barely know how to cook. My only qualification for starting a food based website is that I’m a fat guy who likes to eat, and I know what it takes to make a good burger. In New Jersey, we have tons of diners and local food stops that have great casual dining options, but they tend to get drowned in a sea of fast food and chain restaurants. I’m going to use this website to help support these local businesses in New Jersey. I want to preserve the quintessential New Jersey dining experience of getting the big greasy food that you know is bad for you, but tastes good anyway. You want to know where to eat, and I’m going to let you know where to go.

My Mission Statement:

  • I will review smaller places like diners, cafes, and eateries that are local to my home state of New Jersey.
  • I will focus mainly on restaurants where I can get a good burger. I intend to write about places that you can go to casually, in jeans and a t-shirt. Fancy places aren’t my thing. Also, these places won’t be part the big national chains that are household names. I’m open to other meals, though. Burgers, burritos, hot dogs, empanadas, whatever. I’m just trying to stay away from doing really fancy places, bars, or pizza places. Why no pizza? Because everyone knows that New Jersey Pizza is the greatest in the world, and you don’t need to hear it from me a thousand times.
  • I will only write about places that are notably good. You will read No Bad Reviews. Bad reviews are boring to read and only help put people out of business. My goal is to support people who deserve it. Besides, if a place isn’t good enough to eat at, why would I even want to write about it?
  • I also want to write concise, to-the-point reviews that give you the gist of a place and make you hungry for it. I’m not writing to high society. Besides, long-winded food articles just make me sleepy, not hungry.
  • If I choose to write about something that conflicts with these goals (i.e. a food festival, a restaurant in New York, etc.) I will not do it as a real review. When I want to say something nice about some where that I wouldn’t normally write a full review about, I can make a recommendation. Just something nice and quick so that you know that, even though there are no burgers here, its still a good place to eat.
  • All in all, I plan to eat well, and I hope you do, too.

Last updated Feb 10, 2011